Our Story

We set out to create products that perform exceptionally well yet are gentle on the skin, environment-friendly and cruelty free…

Antonym Cosmetics was founded in 2010 by local Miami makeup artist Valerie (Val) Giraud who sought to create a line of makeup and makeup brushes that were cruelty free and gentle on the skin. And the result? A full line of professional makeup brushes made of high quality synthetic material and a line of highly pigmented, certified natural & organic makeup.

According to Val, natural makeup doesn’t have to mean a natural look. In fact, she believes that top quality natural makeup performs just as well as regular makeup with highly pigmented products and a silky finishing touch on the skin. If you have been thinking about making the switch to natural makeup, here’s her advice: do it slowly. Start by changing the products that you use most often and then gradually change your entire collection. If you’re not ready to make the daring move, at least avoid the following ingredients: Fragrance, Parabens, Petrolatum, Triclosan, Formaldehyde.


As a certified natural brand of makeup, we took the time to find the right packaging-sustainable and eco-friendly. After several years of initial product development, the makeup line was launched in 2013 at an industry event in Los Angeles. Since then, Antonym has had a wonderful reception.

From amazing makeup artists who have used Antonym makeup on the red carpet at The Golden Globes (Robin Wright, Kate Mara, Ruth Wilson), Sundance (Keira Knightely, Ashley Green), AMA Awards (Elizabeth Banks), Film Premieres (Felicity Jones, Annabeth Gish), to wonderful write ups by bloggers and the media.

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Today Antonym is an eco-luxe brand that is growing a niche presence in the US market and has also expanded to Australia and New Zealand, Israel, Pakistan.