Our Philosophy

In a world of synonyms, we are Antonym

At Antonym we believe sustainability and luxe can live in harmony and gentle fierce antonym makeup ingredients can achieve fierce makeup looks. We’re big on eliminating chemicals, but refuse to compromise performance.  Your skin deserves natural ingredients, it just shouldn’t be at the expense of achieving the look you love. Until now choosing natural makeup meant tolerating poor performance. Gentle ingredients equaled weak pigmentation and color payoff. There was a gap between the function and the formulation. We created Antonym to bridge that gap; a makeup line that offers professional level performance without compromising the integrity of the ingredients.

We call it gentle face fashion, a philosophy of kind ingredients with strong performance. Plus, each product is ECOCERT certified so you can feel confident that every formulation meets the highest standards.

Our philosophy has been embraced by consumers, top makeup artists, celebrities and media, who have turned to Antonym as their go to makeup brand.

“The color lasts hours yet feels moisturizing.”—InStyle

“We were shocked at how pigmented this palette was and how well it blended together.”—Cosmopolitan

“Antonym is one of Elle Magazine Green Stars.”—Elle
lipstick swatchAll our makeup products are certified and highly pigmented to create the looks you love without compromising on performance. It’s what our customer are looking for. Antonym is inspired by women because we genuinely believe that all women are beautiful.


fsc paper logo

We’re eco-friendly and so are our products. By definition, this means that our products don’t harm the environment. So we chose to use bamboo, a natural and sustainable material for our  compacts and brush handles. We also use FSC certified paper for our outer packaging and marketing material. FSC certification ensures that products come from responsibly managed forests that provide environmental, social and economic benefits.


ecocert certificationEcocert certified natural & organic ingredients. As the demand for products made without chemicals or animal testing has grown, the choices for truly natural and organic cosmetics have remained limited. Our certifications provide buyers the assurance that all Antonym Cosmetics products are made with natural and/or organic ingredients and that they have not been tested on animals.

vegan certification
Our brushes are certified vegan meaning they do not contain animal products or by products and have not been tested on animals according to The Vegan Awareness Foundation.  We pride ourselves in developing 100% Cruelty-Free products.